In growth marketing, signal determines success

Found 3 days ago at TechCrunch

So what exactly is “signal” in growth marketing? It can carry many different meanings, but holistically speaking, its the event data in our arsenal to help guide decisions. When it comes to paid acquisition, its vital to optimize and pass back the correct event data to paid channels. This is so that targeting and bidding algorithms have the most enriched data to utilize. Ive seen startups spend...

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