Google is about to do something great for users and terrible for advertisers

Found 9 days ago at Boy Genius Report

The search giant via a company blog post on Tuesday announced that within two years it will have killed all support for third party tracking cookies on the web, a move that follows similar clampdowns from Apple’s Safari and Mozilla’s Firefox browsers. In Google’s case, signaling the change two years ahead of time is about figuring out how to address the legitimate needs of...

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