The Windows Automated Installation Kit (Windows AIK) is a set of tools and documentation that support the configuration and deployment of Microsoft® Windows® operating systems.. By using Windows AIK, you can automate Windows installations, capture Windows images with ImageX, configure and modify images using Deployment Imaging Servicing and Management (DISM), create Windows PE images, and migrate user profiles and data with the User State Migration Tool (USMT).
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Note: if you are interested in creating fully unattended installs that's the tool to use. And if you want to also boot from a USB key, then you may also be interested by EasyBSD. Combining both of them is more likely what profesionals may be interested in for deployment in small organizations.
A real must have.