Bloomberg has revealed that Apple has been working on powerful search technology for its apps to essentially improve its software, hone its search skills… and use it as a bargaining chip with Google. Google has to pay Apple a handsome figure to keep its search engine as the default on Apple products, now that Apple has its own search technology as leverage, it can squeeze greater sums of money...
Apple has been building powerful search software, could be a bargaining chip against Google
Found 68 days ago at Neowin
