How brands are using Microsoft AI to be more productive and imaginative

Found 114 days ago at Microsoft Press

When designers at the toy company Mattel were asked recently to come up with a new Hot Wheels model car, they sought inspiration from DALL∙E 2, an AI system developed by OpenAI that creates custom images and art based on what people describe in plainspoken language. Using the tool, designers can type in a prompt such as, “A scale model of a classic car” and DALL∙E 2 will generate an image of a...

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