When designers at the toy company Mattel were asked recently to come up with a new Hot Wheels model car, they sought inspiration from DALL∙E 2, an AI system developed by OpenAI that creates custom images and art based on what people describe in plainspoken language. Using the tool, designers can type in a prompt such as, “A scale model of a classic car” and DALL∙E 2 will generate an image of a...
How brands are using Microsoft AI to be more productive and imaginative
Found 114 days ago at Microsoft Press
