The NBA launches a first-of-its-kind new app experience for fans, driven by the power of data

Found 62 days ago at Microsoft Press

More than two years ago, the NBA set out to transform the way fans engage with the league and its teams and players. Their vision was to offer a truly personalized experience – where each fans interests would drive the content they receive. On Tuesday, the NBA announced that their vision had become a reality earlier this month with the reimagined NBA App, powered by a new integrated digital...

Read the article at Microsoft Press

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