Google drops FLoC after widespread opposition, pivots to “Topics API” plan

Found 121 days ago at Arstechnica

After widespread opposition from the rest of the Internet, Google is killing its FLoC plans. The company wants to get rid of the third party web cookies used for advertising tracking, so it proposed FLoC Federated Learning of Cohorts, which would have let its browser track you for the benefit of advertising companies. With FLoC dead, Google is floating another proposal to track users for...

Read the article at Arstechnica

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