Google has killed off FLoC, introduces Topics for ad tracking instead

Found 121 days ago at Neowin

Back in 2021, Google announced Federated Learning of Cohorts FLoC , an initiative under its Privacy Sandbox proposal, where your data could be sent to advertisers for personalized experiences in a privacy preserving manner. The proposal faced backlash from Vivaldi, Brave , WordPress , and Microsoft GitHub , among many others, leading Google to delay its rollout in the same year . Today, the...

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