Microsoft acquires AT&T's global programmatic advertising marketplace, Xandr

Found 25 days ago at Neowin

Microsoft has announced that it has entered into a contract to acquire Xandr, AT&T global programmatic advertising marketplace , which allows access to a data enabled technology platform that comes with tools to aid in connecting marketers and media owners via first party, data led advertising solutions. With support from Xandr, Microsoft will be capable of expediting the provision of digital...

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